It is during a period of recovery that I write this. I've been told of the craziness of London Fashion Week, and was prepared for a busy week when our corporate event photography services were requested for cosmetics company Bourjoir UK, and it didn't fail to meet expectations!
With the brief to provide a fashion portrait photography studio
for visitors to the Bourjoir
pop-up Boutique in Shoreditch over London Fashion Week, we headed to Beach Blanket Babylon laden with lights and laptops ready for the 5 day event. We arrived to find a tight space allocated to us, and promptly reviewed our lighting situation to a simple but beautiful setup perfect to create the high-end portraits that Bourjois wanted for their guests.
Over 1000 visitors to the Boutique were offered a full hair and beauty makeover, then were to step into the studio for a portrait photography
experience as a momento of their day. Every visitor was treated also to entertainment such as body painting, nail art and a fantastic fashion illustrator all free of charge! It was understandably popular!
Not only that, Channel 4 were also in the venue, filming their new T4 programme, 'Bourjois Boutique'
, hosted by Jameela Jamil, covering the comings and goings of LFW. Which meant our photography was restricted to periods between filming, as well as ensuring we didn't ruin continuity by such simple things as moving too much! Oh the glamour of live telly! Luckily, T4 were there only for the first and last days, and the rest of the weekend was free for us to make our visitors look beautiful.
So it was that from the start of each morning the visitors were queueing out of the door, with the promise of a free goodie-bag to the first 50 guests! Ladies of all ages, 5 to 65, Brazilian Beauties to Blonde Bombshells appeared for their fashion photograph, which we duly gave the fashion magazine look with a little touching-up here and there. The combination of a great makeover and some photographic magic meant everyone recieved star treatment and looked their absolute best. We uploaded each finished photograph to Facebook, letting guests tag themselves and their friends to like and comment on their new look. By the end of the event, our photographs had received over 1200 likes and comments... and counting! We even had the opportunity to photograph some Celebs, such as Cher Lloyd
stepping into the Bourjois studio.
By the end of the Sunday, we were all shattered! The last day threw up a new challenge or two which we were pleased to make the most of! Group photographs of the whole of the team - around 30 - meant a change of venue and bringing my wedding photography groupshot skills to the fore! We also took the advantage to get creative with the body art model, and developed a plan for a moving video of the progression of Heather Sharp
's fantastic body art as she worked on her most adventurous design of the weekend. Keep an eye out on our Facebook page for the final result once it's complete!
And so it is that, with still more promotion and finalising of the job to do for our Client, we look back on our largest job to date with fond memories and looking forward to the new season at LFW....
Now, where's my moisturiser...?
To view photos from the Boujoir Boutique portrait experience, visit our Facebook gallery